GARBANZO MEDITERRANEAN GRILL PARTNERS WITH MOCAPAY TO ENHANCE GUEST COMMUNICATIONS THROUGH MOBILE MARKETING
Fast-casual concept will pilot Mocapay’s mobile marketing suite at its University of Denver location
DENVER, COLO. (September 13, 2010) – Garbanzo Mediterranean Grill, a Denver-based fast-casual restaurant concept offering authentic tastes of the Mediterranean, today announced a strategic partnership with Mocapay, a Denver-based mobile marketing platform that provides merchants with integrated marketing solutions. The partnership will enable Garbanzo to more effectively communicate with guests at its University of Denver (DU) restaurant through mobile marketing.
By leveraging the Mocapay mobile suite, Garbanzo DU guests will have the ability to receive special mobile offers and be entered for select giveaways beginning on September 13. Registering to be a Garbanzo DU text member will not only enable guests to receive exclusive offers and information on their phones, if they register between September 13 and October 29, 2010, they will automatically be entered for a chance to win a throwback snowboard courtesy of Garbanzo DU and Mountain Dew. In order to register and enter to win, Garbanzo DU guests should text “GARBANZO” to 466-622.
“Garbanzo enjoys providing our guests with new and innovative ways of staying connected with the brand and informed of the latest restaurant news, offers and promotions. Our guests are extremely tech savvy, particularly the University of Denver students who frequent our DU location, therefore we wanted to offer them a convenient and interactive promotion that would appeal to their technology-focused lifestyles,” says Alon Mor, Garbanzo founder. “Working with Mocapay will help us enhance our digital program and reach our Garbanzo DU guests in a new and convenient way – mobile.”
Garbanzo offers guests a variety of healthy, high-quality Mediterranean items with an emphasis on flavor, freshness and authenticity. Guests have the ability to customize every meal with items such as pita, laffas, falafel, shwarma, hummus, seasoned rice, sauces and dressings. All Garbanzo salads and sauces are prepared on-site daily and the pita are baked fresh on-site in every restaurant. Additionally, several ingredients are bought locally and some are imported directly from the Mediterranean region. The menu features simple and easy definitions and descriptions of each item in an effort to make guests feel comfortable trying food that may be new to them.
“We are excited to be working with Garbanzo to help them effectively engage with their consumers where they live – mobile,” said Kevin Grieve, CEO of Mocapay. “In today’s digital culture, the ability to reach your consumer through a mobile marketing suite allows merchants to increase loyalty and attract new customers. We look forward to working with the innovative Garbanzo team.”
About Garbanzo Mediterranean Grill
Garbanzo Mediterranean Grill is owned and operated in Colorado. The company’s founder, Alon Mor, grew up in the Mediterranean region and is a 15-year veteran of owning and running restaurants. St. Louis Bread Company/Panera Bread founder Ken Rosenthal also is an owner and co-founder of the company. Garbanzo Mediterranean Grill uses only the freshest, quality ingredients with freshly baked pita and laffas every day. To learn more about Garbanzo Mediterranean Grill, visit www.EatGarbanzo.com.
Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses these merchants’ need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.